Client
Grouse
The Role
Branding & UI/UX Design (concept project)
Overview
The Problem
Most plant-shopping websites feel either purely transactional or overly decorative — neither builds real confidence for someone who's never kept a plant alive before.
The Intention
To design a shopping experience that feels less like browsing a catalog and more like walking through a botanical garden — calm enough to build real confidence.
The Result
A minimal, nature-inspired e-commerce concept — from identity to product pages and a plant-care system, designed to make owning plants feel approachable.
The visual direction for Grows is rooted in nature, calmness, and simplicity — creating an experience that feels both functional and emotionally connected to the world of plants.
The goal was to create a clean, minimalistic, and nature-inspired interface that makes shopping for plants as pleasant and intuitive as visiting a botanical garden.
This project allowed me to explore UI/UX design principles, responsive layouts, and the integration of lifestyle imagery into the shopping experience.
Shop
50 - 60 cm
$120 
50 - 60 cm
$120 
50 - 60 cm
$120 
50 - 60 cm
$120 
I wanted Grows to feel both functional and emotional - functional enough to help customers find the right plant quickly, and emotional enough to make them feel connected to the product.
