Client
Sparki
The Role
Brand & Product Designer
Overview
The Problem
Creative work generates a constant flow of small, unfinished thoughts. Most tools are built to store them, not to engage with them. What we capture is rarely what we rediscover.
The Intention
To design a space that supports the emergence of ideas rather than the management of information.
The Result
A working concept and interactive prototype exploring AI-assisted idea connection - from wireframes to a full interface system with app and watch touchpoints.
Before it had a name
Great ideas often start messy.
These low-fidelity wireframes helped shape the way Sparki thinks: gently,
intuitively, and without pressure.
Not every thought needs a plan. Some just need a place to land
- and someone (or something)
quiet enough to notice when
it means something.
Every idea matters.
This project reflects an exploration of how early product experiences can feel less like tools and more like environments for thinking — where interaction, metaphor, and understanding evolve together.
